Your brand and your culture are interlocked. More and more, who you are, as evidenced by the transparency of social media. Doing the right thing is a supercharger for your influence. It’s one thing to claim a market position, it’s another thing entirely to be known by the quality of your culture. When an organization gets this right, the effects are magical. Imagine what will happen when everyone is pulling together for the common good around shared goals. This is what it means to release the intrinsic, and it can become an unstoppable force.